{"id":612,"date":"2024-12-11T15:38:23","date_gmt":"2024-12-11T20:38:23","guid":{"rendered":"https:\/\/alepin.com\/en\/areas-of-practice\/droit-de-la-publicite-et-du-marketing\/"},"modified":"2025-09-10T15:38:56","modified_gmt":"2025-09-10T19:38:56","slug":"advertising-and-marketing-law","status":"publish","type":"area-of-practice","link":"https:\/\/alepin.com\/en\/areas-of-practice\/advertising-and-marketing-law\/","title":{"rendered":"Advertising and marketing law"},"content":{"rendered":"\n<p>Our firm has been advising businesses since its creation in 1978. As part of the&nbsp;<strong>promotion of their products and\/or services<\/strong>, entrepreneurs frequently use marketing and advertising strategies.<\/p>\n\n\n\n<p>Our team of lawyers practises in the following areas of&nbsp;<strong>Advertising and Marketing Law<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publicity contests, in particular, with respect to the R\u00e9gie des Alcohols, des courses et des jeux, and compliance with the usage policies of various social media networks;<\/li>\n\n\n\n<li>Commercial signage in respect of the requirements of the\u00a0Charter of the French language, and issues regarding registered trademarks, etc;<\/li>\n\n\n\n<li>Partnership with spokespersons and influencers, particularly in terms of disclosure and preparing contracts;<\/li>\n\n\n\n<li>Ethics for businesses that are governed by a professional order;<\/li>\n\n\n\n<li>Compliance with laws regarding spam emails, privacy, personal information, etc.;<\/li>\n\n\n\n<li>Obligations under the\u00a0Competition Act;<\/li>\n\n\n\n<li>Compliance with the\u00a0Consumer Protection Act;<\/li>\n\n\n\n<li>Etc.<\/li>\n<\/ul>\n\n\n\n<p>We represent&nbsp;<strong>franchisors<\/strong>&nbsp;who usually manage an advertising fund and oversee advertising for the entire franchise network. Our strong experience in franchising and intellectual property is put to good use when advising our clients on Advertising and Marketing Law.<\/p>\n\n\n\n<p>We cooperate with the marketing arms of our clients, both internal departments and external agencies, to ensure the legality of their decisions. For example, in the case of new branding, we check the availability of the logos, names and slogans proposed and we then take care to optimally protect the newly chosen image.<\/p>\n\n\n\n<p>Our civil and commercial litigation team is available to handle litigious cases in Advertising and Marketing law, for example with regard to&nbsp;<strong>defamation<\/strong>&nbsp;by a competitor, or even for&nbsp;<strong>misleading advertising, image rights, infringement of intellectual property<\/strong>, etc.s\u2019occuper d\u2019un dossier qui deviendrait litigieux en droit de la publicit\u00e9 et du marketing, par exemple en ce qui a trait \u00e0 un recours pour\u00a0<strong>diffamation\u00a0<\/strong>de la part d\u2019un concurrent ou encore en mati\u00e8re de\u00a0<strong>publicit\u00e9 trompeuse, droit \u00e0 l\u2019image, violation de la propri\u00e9t\u00e9 intellectuelle<\/strong>, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/alepin.com\/wp-content\/uploads\/2024\/12\/Droit-de-la-publicite-et-du-marketing-1024x682.jpg\" alt=\"\" class=\"wp-image-406\" title=\"\" srcset=\"https:\/\/alepin.com\/wp-content\/uploads\/2024\/12\/Droit-de-la-publicite-et-du-marketing-1024x682.jpg 1024w, https:\/\/alepin.com\/wp-content\/uploads\/2024\/12\/Droit-de-la-publicite-et-du-marketing-300x200.jpg 300w, https:\/\/alepin.com\/wp-content\/uploads\/2024\/12\/Droit-de-la-publicite-et-du-marketing-768x512.jpg 768w, https:\/\/alepin.com\/wp-content\/uploads\/2024\/12\/Droit-de-la-publicite-et-du-marketing-1536x1023.jpg 1536w, https:\/\/alepin.com\/wp-content\/uploads\/2024\/12\/Droit-de-la-publicite-et-du-marketing.jpg 1569w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Notre cabinet conseille les entreprises depuis son ouverture en 1978. Dans le cadre de la promotion de leurs produits et\/ou services, les entrepreneurs ont fr\u00e9quemment recours \u00e0 des strat\u00e9gies de marketing et de publicit\u00e9.<\/p>\n","protected":false},"template":"","class_list":["post-612","area-of-practice","type-area-of-practice","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/alepin.com\/en\/wp-json\/wp\/v2\/area-of-practice\/612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alepin.com\/en\/wp-json\/wp\/v2\/area-of-practice"}],"about":[{"href":"https:\/\/alepin.com\/en\/wp-json\/wp\/v2\/types\/area-of-practice"}],"wp:attachment":[{"href":"https:\/\/alepin.com\/en\/wp-json\/wp\/v2\/media?parent=612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}